Surreal Factory
Surreal Cereal is UK born cereal brand that was looking to enter the American market. The task was to come up with an event that would help them enter the market with a bang, and the Surreal Cereal Factory was just that!
Year
2024
Client
Surreal Cereal
Getting To Know The Audience
With any new brand role out, you have to know who your audience is, who you want the message to appeal to. My first step was to create a customer profile in order to identify the specific traits that a Surreal Cereal customer would have. I made sure to include their frustrations, goals, motivations, and what a quality product means to them. Stephen and Veronica are both millennial who are working on their career, advancing their lives, and can about fitness and health. They live in New York City, and are constantly on the go, which makes convenience a high priority.
Surreal Cereal Is:
Snackable, Colorful, Nutritious, Tasty, Convenient, Health Conscious, Price Efficient
Every Campaign Needs A Pre & Post Launch Strategy
This event was going to launch Surreal Cereal into the American market, so the pre launch had to make a huge impact on our intended audience. From being a social media user myself, I knew that Keith Lee would be the perfect food influencer for the job! Cereal boxes would be sent to him, Trisha Pastas, and Alonzo Lerone for them to make content reviewing and advertising Surreal as a cost efficient, tasty, and convenient breakfast choice. These influencers have a combined whopping 28.8 MILLION followers amongst millennial and Gen Z TikTok viewers.
Every Launch Needs A Follow Up
With a great launch event, comes a great post launch plan. To make sure event attendees and new customers will still engage with the brand, a chance at an incentive will be given at the event. The core of this campaign is nostalgia, and what’s more nostalgic than cartoons? Giving customers the opportunity to possibly get 6 months of select streaming services for free, will create the incentive for people to continue to look for what the brand has to offer even after the event.
