TJB Essentials Rebrand & Rebrand Launch campaign

“Love On Yourself Campaign”

TJB Essentials was the brainchild of three friends during the global pandemic (hence the acronym). We looked around and saw that what people needed during that time was self-care. This is how TJB Essentials was born! However the name quickly got old, and I decided a rebrand was needed. Here it is!

Year
2024

Client
TJB Essentials

How It Started

TJB Essentials is an American self-care brand that was launched in July 2021. During this time, America was in the thick of a global pandemic. The Founders, Brianna Alexandre, Tatiana Addison & Jenine Frederick noticed that due to the stay-at-home mandate, people had more time for self-care. Thus, birthing our spiritually relaxing & healing products.

Unique Selling Point

Unlike the mainstream body products we know of today, we concentrate on making our products extremely beneficial to melanated skin, as well as use crystals and rock minerals in some of our candles for spiritual properties.

Let’s Rebrand

I understood that the previous brand name was a mouth full. I decided to change it to something that is shorter and better embodies our core as a business. Thinking back to the core identity of our brand, I decided that the main idea is that our products are nourishing to the mind, body, and spirit. “NOURISH” The Body Essentials was born.

Dream it

Build it

Sell it

Grow it

What This Will Improve

Memorability

Consumers are more likely to recall and recognize a concise brand name

Versatility

Short names can be easily adapted for various marketing materials and product launches

Brand Recognition/Marketability

More conducive to effective branding, and can be used efficiently in logo and brand name registration

Rebrand Intro Ad

  • Mass Marketing Email

    Our company would begin this new name change by sending out a mass marketing email to our current customers, notifying them of the name change and what this means for the company.

  • Rebrand Ad

    We would release an interactive ad that can be printed to put on light poles, bus stops, and even in magazines. The “Love on Yourself” campaign will be the first campaign after the launch of the new name for the brand.

  • New Label Design

    New product labels will embody the sleekness of the new brand logo. Labels will have a similar logo design. However, the "sun rays" on the main logo will not be present.

“Love On Yourself” Campaign

Ad 1:

This will be the second ad released that mentions the transitioning branding. However, it will be the first ad of the “Love On Yourself” Campaign. The heart of this campaign is the emphasis on the core of why we need self care. This ad features a black woman sitting in a tub, and advertises the bath soaks.

Ad 2:

This will be the second ad featured on the “Love On Yourself” Campaign. Nourish essentials emphasizes black beauty, skincare and self care; Having a black model featured on the first two ads of the campaign is deliberate. What makes Nourish Essentials unique is the fact that we cater to the black community while also embracing other communities.